BRAND MISSION

To design limited-edition jewelry and athleisure inspired by fútbol culture, blending bold style, craftsmanship, and exclusivity — empowering people to live their identity with confidence, unity, and flair.

BRAND VISION

To become the leading fútbol-inspired lifestyle brand that redefines how the game is worn, lived, and celebrated — on and off the pitch. LIV.U® is more than fashion; it’s a global movement of self-expression and cultural legacy.

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BRAND MANIFESTO

We are the kit that never comes off.
We are the #10 — bold, creative, game-changing.
We honor the culture of fútbol while rewriting its expression in jewelry, athleisure, and everyday style.
Every drop is limited, every piece is crafted with intent, every detail carries the legacy forward.
We don’t just design apparel or jewelry.
We design movement.
We design culture.
We design what it means to LIVE BOLD